Changing the World one Consumer at a Time

Internet technology has connected the world through communication and now is the greatest forum for global change. As a members of an online global community, Common Fate aims to create social change through promoting socially-responsible consumerism: buying products that are made ethically without harm or exploitation to humans or the natural environment. Through a system of positive buying which favors socially-responsible products and businesses that focus on benefiting the common good rather than self-interest, we believe that it is the best way to express our actual moral choices.

A Purposeful Commitment to a Global Community

The purpose of Common Fate is to provide a unique place for consumers to make a positive choice when buying products that support social change through free trade, human rights, and ecological conservation. By providing a source of information and awareness, members of the Common Fate online community are empowered to do what is right for the good of society and to make informed choices about their purchases.

Not only do consumers benefit from the Common Fate community but the retailers and designers that sell or design socially conscious or eco-friendly clothing do also. Today many designers and companies are creating eco-friendly and responsible apparel. Common Fate brings attention to all the good things that these companies do and promotes companies that do operate with a globally responsible mindset. Common Fate feels that these companies should be recognized for their work and consumers should be aware of the great things that many of these companies do.

Fashion with a Conscience

Common Fate provides consumers with a new way to look at fashion, and know that their money is going towards a cause in which they believe. Many fashion companies and designers have gone green, bringing a new element to modern design while maintaining the sex appeal and elegance of current fashion. We want people to "Re-Imagine" fashion as being a proactive way to benefit everyone with a flair of style. Common Fate values the growing consumers need to see the authenticity and accountability of manufactures and their products which carry the labels and advertisement as being eco and human friendly. We want you to have the opportunity and resources to participate and support brand names that foster positive change.